Straddled between Europe and Asia, and located at the crossroads of 3 continents — Asia, Africa, and Europe – Turkey is a vast peninsular country bordered by 4 seas. Due to its unique location and geography, Turkey offers from close quarters exclusive opportunities to enjoy panoramic nature, varied culture and traditions, natural and man-made heritage, etc. Turkey is also located at the meeting point of 3 climatic zones, and therefore, is home to an incredible variety of landscapes and plant species.
There are dense forests in the Northern Black Sea and the Southern Mediterranean regions; coastal plains lie on the Western Aegean; mountain pastures inland, deserts are to the South East, and lakes throughout. The vast coastline of the country makes it a great destination for relaxing beach holidays. To top it all, the welcoming and friendly hospitality of Turkish people makes it an ideal location. With a coastline of over 8,000 kms and more than 300 blue flag beaches, Turkey is a perfect destination for beach holidays. The country boasts of some of the most beautiful beaches in Europe.The Turkish Riviera city of Antalya, set around a Roman harbour and an old town, is a sought-after resort destination in Turkey. The Aegean Coast and the Mediterranean Coast, with its unique resort destinations, are popular among tourists and adventure lovers alike. Bodrum, Marmaris, Oludeniz (Dead Sea), Patara, etc., are a few popular beach resorts in Aegean and on the Mediterranean coast.
Turkey is also known for its rich history. It was the birthplace of many civilisations and powerful empires that have, in many ways, left their mark on the socio-cultural edifice of the country. The ruins of this 10,000-year-old heritage are spread all over Turkey, which attracts people from all over the world even today. From the Neolithic site of Catal Hoyuk, to well-preserved ancient Greek and Roman ruins, to Byzantine churches and Ottoman mosques, the layers of history in Turkey have left behind a stunning architectural, archaeological and religious legacy. Ephesus, Turkey’s most-visited archaeological site, is a place where visitors can ‘soak up’ history as they literally walk in the footsteps of the Romans. Also popular with tourists are the celebrated citiesof Troy; Pergamum (modern-day Bergama), which was one of the most important Roman cities in Anatolia; Aspendos, known for its well-preserved Roman theatre, which hosts the annual Aspendos International Ballet and Opera Festival; Olympos, with the scenic ruins that peak out from foliage along a shaded stream; and many other sites.
There is no dearth of natural wonders in Turkey because of its active geological past. There are approximately 40 such sites spread across and most of them are now protected national parks. The Goreme National Park in Cappadocia is one such place, which is a must-see. The magical moon-like landscape created due to century-long volcanic activity with its numerous white valleys and fairy chimneys make the place picturesque. The Aegean region’s gem is the UNESCO World Heritage Site of Pamukkale or `Cotton Castle’ in Turkish, a hot spring whose water cascades gently over giant calcified tiers. Beginning with Istanbul, the financial and commercial capital of Turkey, the country has world-class cities with modern infrastructure. Because of good international connectivity, Istanbul is the most popular city in the country and also the largest. Straddled between two continents, Istanbul is a vibrant city with an immense history and heritage to its credit. The city’s museums, art galleries, monuments, restaurants and clubs, and night life are unique.
Izmir is another world-class city of Turkey on the Western Coast, and is close to many best-preserved historical sites. The moderate climate, lovely beaches, wonderful nightlife, etc., make Izmir a one-of-its-kind destination. Antalya is the largest city on the Mediterranean Coast, also known as the Turkish Riviera, offering over 300 days of sunshine, fantastic beaches, luxury hotels, a myriad of water-front bars and restaurants, and great shopping. Turkey is also a food connoisseur’s paradise. Turkish cuisine is world-renowned for its diversity and flavour, drawing influences from all corners of the former Ottoman Empire and each region today boasts of its own specialties. From local to regional to international, one can savour a wide array of food in Turkey. Over the years, Turkey has developed into a big MICE destination. Istanbul, Ankara and Antalya are popular MICE destinations because of their world-class hotels and convention infrastructure. Destinations like Bodrum, Cappadocia, Izmir, Konya, and Marmaris are equally popular among MICE travellers. Turkey has successfully hosted major international conventions and ‘ congresses in the last few years.

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