Republic of Singapore
The small island nation of Singapore, officially known as the Republic of Singapore, has always featured high on the list of must-visit destinations for travellers. Earlier, people travelled to Singapore primarily for business and shopping, but today it has evolved into a major leisure destination and attracts Indian visitors by e thousands. It offers bespoke experiences that continue to appeal to the Indian tourists’ desire for unique and enriching learning experiences, which they can then share with their families and friends back home.
Singapore is a thriving cosmopolitan city, brimming with diversity, as well as offering multiplicity of culture, language, arts and architecture. Singapore has its own unique set of offerings that sets it apart from any other destination. Warm, enriching and unforgettable, Singapore has continued to excite and appeal to travellers, as well as has constantly evolved to present new and engaging travel experiences. Singapore’s experiences are wholesome and personal, and draw their allure from the variety of attractions that many travellers have grown to love in Singapore. Ads – Singapore Malaysia Honeymoon Tour Package from Delhi
With the 6th busiest airport in the world, Singapore is also a major aviation hub for the Asia-Pacific region. Singapore Airlines, the flag carrier of Singapore, is also one of the biggest carriers in the world. The airline also has a strong presence in the Asian market as well as on routes to the Pacific region. Also one of the world’s busiest ports. Singapore offers various opportunities for Cruise Tourism. Cruise lines such as Star Cruises, Royal Caribbean International, Costa Cruises and Silversea Cruises, among others offer their services in Singapore. In May 2012, Singapore’s Cruise Tourism marked another significant milestone, with the completion of its International Cruise Terminal, officially named the Marina Bay Cruise Centre Singapore.
Popular tourist attractions in Singapore include the Singapore Zoo and Night Safari. which allow tourists to explore Asian, African and American habitats at night without any visible barriers between guests and the wild animals. The Jurong Bird Park is home to several species of birds from around the world, including a flock of 1,000 flamingos.
A must-visit destination for travellers is the island resort of Sentosa whose attractions include a 2-km-long sheltered beach, Fort Sioso, 2 golf courses, 2 five-star hotels, and the Resorts World Sentosa, featuring the theme park Universal Studios Singapore. Sentosa also offers museums and other facilities to provide a variety of experiences, recreation and entertainment, such as the Tiger Sky Tower, Butterfly Park and Insect Kingdom, and the laser show – Songs of the Sea. The key attractions of Resort World Sentosa include one of Singapore’s two casinos, the Universal Studios theme park and Marine Life Park, which includes the world’s largest oceanarium. Developed by Genting Singapore, Resort World Sentosa is one of the world’s most expensive casino properties, after Marina Bay Sands.
Singapore also has an expansive shopping precinct and multi-storeyed shopping centres located on the Orchard Road. With its rich multicultural heritage, Singapore is a melting pot of flavours and foods, and a reflection of cultural diversity in the array of local cuisines on the menu — Chinese, Malay Indian and Peranakan. Among Singapore’s must-try dishes are the Hainanese Chicken Rice, Singapore Chilli Crab and Fish Head Curry Tourists can combine every delicacy with a cup of teh tank (or pulled tea), a creamy and frothy milk tea, or desserts like ice kacang and cendol. Singapore also offers a range of international cuisines — Thai, Korean, Vietnamese and Mongolian. Whether a traveller is in the mood for a Japanese dinner, a hearty Italian meal, or a casual French bistro experience, they find it all in this tiny red dot on the world map.
Having been ranked as Asia’s Top Convention City for 10 consecutive years, Singapore has seen robust performance the MICE industry which saw a 46% year-on-year growth in the number of conventions, conferences and tradeshows in 2011. Beyond new attractions and hotels, Singapore has improved existing infrastructure to meet the evolving needs of the MICE industry, and has ensured that established event facilities remain relevant and competitive. Singapore Expo has developed a new meetings facility, MAX Atria, designed to meet the sustainability criteria and includes spaces inspired by nature. It is also the first MICE venue in Singapore to receive the prestigious Green Mark Platinum Award by the Building & Construction Authority In addition, Suntec Singapore, the island nation’s pioneer MICE venue has embarked on an SGD 180-mn modernization programme in mid-2012.
Ranked among the top 5 tourist-generating markets for Singapore, after Indonesia, china, Malaysia and Australia, India is an important destination for inbound travel. In 2010, Singapore Tourism Board (STB) unveiled its brand marketing campaign from the successful ‘Uniquely Singapore’ to ‘YourSingapore’ in the Indian market. In line with the global brand communication strategy, the brand re-launch consisted of a 360-degree marketing campaign with a thrust on digital media, a new logo, television commercial, an interactive user- friendly consumer website, and a renewed approach to marketing partnerships.
To strengthen relationships with the Indian travel trade, the Sentosa Leisure Group in 2011 conducted road shows in Mumbai, Chennai and Delhi, attended by sellers from Sentosa, namely the Mount Faber Leisure Group, which included The Jewel Box, Singapore Cable Car and Faber Tours; Sentosa 4D Magix; and Skyline Luge & Skyride. The Singapore Leisure Group revealed plans to focus on Tier-I Indian cities.
In March 2012, STB unveiled its plan targeted at the Indian market. ‘The Holiday You Take Home with You the 3rd in a series of customized and differentiated marketing campaigns, follows the previous campaigns in the adoption of a consumer-centric approach by tailoring its experiences based on needs of Indian leisure travellers. The campaign, launched in major Indian cities like Mumbai, New Delhi and Bengaluru, highlights Singapore’s offerings. The core of the campaign touches upon 4 pillars of enriching experiences – family fun, active lifestyle, culinary, and romance. In addition to marketing and PR, the campaign saw collaborations between STB and specialised travel partners in India to co-create and offer itineraries and travel packages.
Singapore Tourism also targets event and exhibition organisers in India and convinces them of the facilities available for MICE events. Indian Inbound to Singapore has posted a year-on-year growth of 5.2% during January-October 2011. As per Singapore Tourism figures, 7.18 lakh Indians visited Singapore in the first 10 months of 2011.